Product Launch Checklist

# Product Launch Checklist

## Research
- [ ] Build a buyer persona
- [ ] Identify the ICP
- [ ] Identify the ICPs wants and needs
- [ ] Identify the ICPs fears

## Objective
- [ ] Define your goal
- [ ] Define what a successful launch looks like 
- [ ] Define the key metrics of success

## Beta Testing
- [ ] Test the product with a QA
- [ ] Test the product with beta users
- [ ] Check if the landing page is working

## Marketing
- [ ] Create marketing materials for launch
- [ ] Check the copy for mistakes
- [ ] Test the copy on sample audience

## Support
- [ ] Identify support in charge on launch day
- [ ] List possible FAQs and answers
- [ ] Assign team members who can respond to user queries

## Upsell
- [ ] Add any upsell opportunities if possible.
- [ ] Add sales hook on your website

## Launch Event
- [ ] Set the launch 
- [ ] Schedule the social posts
- [ ] Schedule all communication including email

## Post-Mortem
- [ ] Identify points of success
- [ ] Identify points of improvement
- [ ] Share the report with the team